Lead magnets
Lead magnets that earn the email and survive contact with a real audience. Formats, worked examples, and the honest verdict on the ones everybody still recommends.
10 articles in Lead magnets
Lead magnet ideas for ecommerce that beat another 10% off
Lead magnet ideas for ecommerce that do more than discount your margin, with worked examples for sizing, product choice and restock lists.
Read moreOpt in freebie ideas, sorted by how long they take to build
Opt in freebie ideas grouped by build time, from an hour to a weekend, plus the bit that decides whether anyone signs up in the first place.
Read moreDigital freebie ideas that actually earn the email
Digital freebie ideas that people actually finish, plus the reason most freebies get downloaded once and never opened again.
Read moreFreebie ideas for small business owners who hate marketing
Freebie ideas for small business owners that bring in paying customers, not just email addresses, from someone who has made the useless kind.
Read moreThe cheat sheet lead magnet, and how to make one people keep
A cheat sheet lead magnet works when it replaces something the reader keeps open in a tab. How to build one in an afternoon, and what makes them fail.
Read moreLead magnet ideas for photographers that actually get you booked
Most lead magnet ideas for photographers get downloaded and forgotten. Five that turn a subscriber into a booked shoot, and why the free presets never do.
Read moreThe best lead magnets for small businesses, and the ones that eat your weekend
The best lead magnets for small businesses answer a question your customer is too polite to ask. Two worked examples, and what to skip.
Read moreThe best B2B lead magnets in 2026, ranked (and the ones I would bury)
The best B2B lead magnets ranked honestly: which formats still earn an email in 2026, which ones are corpses, and what to do after the download.
Read moreLead magnet ideas for coaches: sorted by effort, not hype
Honest lead magnet ideas for coaches, sorted by effort against payoff: what converts, what is hopelessly overdone, and the delivery bit nobody mentions.
Read moreThe quiz lead magnet: why it converts and how to build one for free
What a quiz lead magnet is, why it beats a PDF download, how to build one without paying for quiz software, and how to fix the follow-up afterwards.
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