Lead magnets
Lead magnets that earn the email and survive contact with a real audience. Formats, worked examples, and the honest verdict on the ones everybody still recommends.
30 articles in Lead magnets
Email gated content strategy for B2B
When email gated content makes sense for proposals, reports and walkthroughs, and how to turn a gated document view into a better sales follow-up.
Read moreContent marketing lead magnets: make them extensions, not add-ons
Content marketing lead magnets work when each one extends a specific article. Why the generic site-wide download underperforms, and what to build instead.
Read moreLead magnet inspiration: where to actually look for ideas
Lead magnet inspiration doesn't come from reading more idea lists. It comes from mining the stuff you already wrote, said and sent last month.
Read moreHow to build a lead magnet library that earns its shelf space
A lead magnet library only works if every asset has a job. How to build one, how big it should get, and when to retire the ones that stopped pulling.
Read moreThe lead magnet delivery email, and why most of them waste the open
Your lead magnet delivery email is the most-opened email you send. What belongs in it, a worked example, and the mistakes that cost you the click.
Read moreLead magnet ideas for accountants that pull the clients you want
Lead magnet ideas for accountants built around deadlines clients already worry about, including the one I would build first and the pile I would skip.
Read moreLead magnet ideas for realtors now the buyer conversation has changed
Lead magnet ideas for realtors that beat the free home valuation form, built around what buyers and sellers are genuinely stuck on right now.
Read moreLead magnet examples that actually earned the email
Five lead magnet examples that genuinely work, what each one gets right, and the part almost everyone skips: what happens after the download.
Read moreLead magnet ideas for a branding agency
Lead magnet ideas for a branding agency, built around taste and judgement rather than the free audit every other agency already offers.
Read moreEbook lead magnets: when they work and when they're a PDF nobody opens
An ebook lead magnet is the default choice and usually the wrong one. When the format earns its place, how long it should be, and what to do after the download.
Read moreEffective lead magnet strategies: the four decisions that matter
Effective lead magnet strategies are four decisions, not a list of ideas: the promise, the gate, the delivery and the follow-up. Plus what changed since 2025.
Read moreLead magnet ideas that actually earn the email
Lead magnet ideas are easy to list and hard to pick. How I choose one, plus four that hold up, written by someone who ships them himself.
Read moreLead magnet ideas for coaches: sorted by effort, not hype
Practical lead magnet ideas for coaches, plus how to choose the right format and turn one sharp freebie into booked consults.
Read moreBest lead magnets: what actually earns an email address
The best lead magnets aren't a format you pick off a list. What actually earns an email address, which free lead magnets work, and what happens next.
Read moreAffiliate marketing lead magnets that make people buy through your link
Affiliate marketing lead magnets have a different job to normal ones. They have to sit between researching and buying, not just collect an email address.
Read moreLead magnet ideas for marketing agencies that do not give away the whole job
Lead magnet ideas for marketing agencies, built around the one thing that converts: work about the prospect, not a report about the industry.
Read moreThe lead magnet landing page, and why most of them quietly fail
A lead magnet landing page has one job. The structure that works, a worked example you can copy, and the benchmarks worth measuring against.
Read moreLead magnet template: the one page structure I actually use
Most lead magnet templates are a design skin over a document nobody finishes. This is the one page structure I use, and where to build it.
Read morePicking a lead magnet creator (and when you don't need one)
A lead magnet creator is a design tool with a delivery problem attached. Which ones are worth paying for, and when a blank doc beats all of them.
Read moreLead magnet ideas for interior designers that get enquiries
Most lead magnet ideas for interior designers are generic style tips. The ones that work filter for budget and start a real conversation.
Read moreLead magnet tracking: what to measure after the download
Lead magnet tracking usually stops at the opt-in. What to measure after the download, and which tools will actually show it to you.
Read moreLead magnet ideas for ecommerce that beat another 10% off
Lead magnet ideas for ecommerce that do more than discount your margin, with worked examples for sizing, product choice and restock lists.
Read moreOpt in freebie ideas, sorted by how long they take to build
Opt in freebie ideas grouped by build time, from an hour to a weekend, plus the bit that decides whether anyone signs up in the first place.
Read moreDigital freebie ideas that actually earn the email
Digital freebie ideas that people actually finish, plus the reason most freebies get downloaded once and never opened again.
Read moreFreebie ideas for small business owners who hate marketing
Freebie ideas for small business owners that bring in paying customers, not just email addresses, from someone who has made the useless kind.
Read moreThe cheat sheet lead magnet, and how to make one people keep
A cheat sheet lead magnet works when it replaces something the reader keeps open in a tab. How to build one in an afternoon, and what makes them fail.
Read moreLead magnet ideas for photographers that actually get you booked
Most lead magnet ideas for photographers get downloaded and forgotten. Five that turn a subscriber into a booked shoot, and why the free presets never do.
Read moreThe best lead magnets for small businesses, and the ones that eat your weekend
The best lead magnets for small businesses answer a question your customer is too polite to ask. Two worked examples, and what to skip.
Read moreThe best B2B lead magnets in 2026, ranked (and the ones I would bury)
The best B2B lead magnets ranked honestly: which formats still earn an email in 2026, which ones are corpses, and what to do after the download.
Read moreThe quiz lead magnet: why it converts and how to build one for free
What a quiz lead magnet is, why it beats a PDF download, how to build one without paying for quiz software, and how to fix the follow-up afterwards.
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