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Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
124 articles
Strategic prospecting is mostly deciding who not to call
Strategic prospecting is mostly subtraction. How to write a disqualification list, research that changes the message, and why timing beats fit.
Read moreAgreement for sponsorship: how to draft one that gets signed
An agreement for sponsorship stalls when it's vague. The clauses that matter, the money and rights terms to pin down, and how to send it so it gets signed.
Read moreThe best way to send multiple files via email
The best way to send multiple files via email depends on size and on what the recipient must do with them. Zips, cloud links and transfers compared.
Read moreLead generation proposal: how to write one that gets signed
A lead generation proposal wins work by being specific about the number, the scope and what happens if it underperforms. The structure I use.
Read moreBest lead magnets: what actually earns an email address
The best lead magnets aren't a format you pick off a list. What actually earns an email address, which free lead magnets work, and what happens next.
Read moreIdeal prospect: how to define one that survives a real list
Your ideal prospect and your ideal customer profile are not the same person. How to define an ideal prospect you can actually find, reach and sell to.
Read moreProspect to customer: what actually moves someone across the line
A prospect and a customer are separated by one decision, not ten stages. What turns a prospect into a customer, and why most pipelines lie about it.
Read moreStrategic Planning in Sales That Actually Drives Revenue
Strategic planning in sales explained through real operator frameworks, goal-setting, GTM alignment, and how tracked documents drive execution and stakeholder
Read moreAffiliate marketing lead magnets that make people buy through your link
Affiliate marketing lead magnets have a different job to normal ones. They have to sit between researching and buying, not just collect an email address.
Read moreLead magnet ideas for marketing agencies that do not give away the whole job
Lead magnet ideas for marketing agencies, built around the one thing that converts: work about the prospect, not a report about the industry.
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