The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
25 articles
How to hyperlink to a page in a PDF (and when it breaks)
Two ways to hyperlink to a page in a PDF: an internal link inside the file, or a #page URL for a hosted PDF. Plus where each one quietly fails.
Read moreProspect marketing: the version that actually works
Prospect marketing is what you do to a list you chose on purpose. How it differs from lead gen, and how to run it properly without a big team.
Read moreHow to build a sales prospecting plan that survives a bad week
A sales prospecting plan you can actually run: pick one segment, build a trigger list, set weekly numbers, and stop restarting outbound every month.
Read moreLead magnet ideas for ecommerce that beat another 10% off
Lead magnet ideas for ecommerce that do more than discount your margin, with worked examples for sizing, product choice and restock lists.
Read moreOpt in freebie ideas, sorted by how long they take to build
Opt in freebie ideas grouped by build time, from an hour to a weekend, plus the bit that decides whether anyone signs up in the first place.
Read moreDigital freebie ideas that actually earn the email
Digital freebie ideas that people actually finish, plus the reason most freebies get downloaded once and never opened again.
Read moreDocSend alternatives: 7 honest picks, and when DocSend still wins
A working founder's rundown of DocSend alternatives, what each one is actually good at, and the cases where staying on DocSend is the right call.
Read moreFreebie ideas for small business owners who hate marketing
Freebie ideas for small business owners that bring in paying customers, not just email addresses, from someone who has made the useless kind.
Read moreBest Interactive Marketing Tools for Sales Teams
Nine interactive marketing tools for sales teams, judged by a founder who sends proposals weekly. What each one is for, and what it will not do.
Read moreThe cheat sheet lead magnet, and how to make one people keep
A cheat sheet lead magnet works when it replaces something the reader keeps open in a tab. How to build one in an afternoon, and what makes them fail.
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