The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
196 articles
Design Proposal Template: How to Build One That Gets Read
Build a design proposal template with fixed sections, customisable fields and a walkthrough video, then share it as one tracked link.
Read morePerformance based lead generation: what you're really paying for
Performance based lead generation means paying for results, not hours. The pricing units, where the model breaks, and how to write a deal that holds up.
Read moreProspecting companies versus doing it in-house, and how to decide
Should you hire prospecting companies or run outbound yourself? What outsourcing really buys, what it can't, and the test I'd use before signing anything.
Read moreWordPress lead generation plugin: pick by job, not by feature list
Choosing a WordPress lead generation plugin comes down to four jobs: forms, popups, chat and delivery. Which you need, and the gap none of them close.
Read more10 Ideas for Interactive Presentations That Work in 2026
Practical ideas for interactive presentations, from narrated walkthroughs and live polls to clickable demos and trackable decks, with examples and tips.
Read moreLead generation questions: what to ask leads, and the ones everyone asks you
Lead generation questions, two sets: what to ask a lead to see if they're real, and straight answers to what people ask about lead generation itself.
Read moreMicro conversion ideas for lead generation: the small actions worth tracking
Micro conversion ideas for lead generation: eight small actions that show buying interest before a form fill, and how to pick the ones worth tracking.
Read more8 Company Brochures Examples Worth Copying in 2026
Company brochures examples from Apple, IKEA, Airbnb and UK estate agents, plus what each gets right and what to copy on Monday.
Read moreEconomic development lead generation: finding the companies worth courting
Economic development lead generation means finding companies that might invest in your area. How to build the list, make contact and handle the RFI.
Read moreLead generation agent: what it is, what it does, and what it can't
A lead generation agent finds and contacts prospects for you. Here are the three kinds, what each is good at, and the job none of them can do.
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