The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
179 articles
B2B lead scoring: how to build a model your sales team will actually trust
B2B lead scoring in plain terms: score fit and intent separately, start with ten rules, add decay, and check it against your closed deals.
Read moreComponents of Enterprise Content Management Explained
The components of enterprise content management, what each one controls, and how to choose what to run before you buy another module.
Read moreHow to create a PDF with a table of contents that people can click
How to create a PDF with a table of contents: build it from headings in Word or Google Docs, export it with links and bookmarks, then check it.
Read moreCustomer care video: when it beats a text reply, and how to make one
Customer care video explained: when it beats text, how to script a three-minute walkthrough, and how to keep it accessible, private and easy to share.
Read moreLead generation for digital marketing agencies: why the cobbler's children have no shoes
Lead generation for digital marketing agencies, from someone who has worked in them: what to run, what to ignore, and where proposals quietly die.
Read moreHow to boost lead generation by fixing the leak before adding a channel
Want to boost lead generation? Before adding channels, find the weakest stage in your funnel. Five fixes, in the order I'd try them.
Read moreInternet-Based Training: What Works and How to Measure It
Internet-based training explained: the main formats, design rules backed by research, delivery tools, and how to track whether learners actually engage.
Read moreLead magnet checklist: how to write one people actually finish
A lead magnet checklist only works if people reach the last tick. How to choose the items, order them, and find out whether anyone got there.
Read moreHouse Construction Contract: Key Clauses and Pitfalls
Learn the key clauses in a house construction contract, where they go wrong, and how to negotiate payment and change terms before you sign.
Read moreLead gen ideas: ten that work, and how to pick the one you'll finish
Lead gen ideas are cheap to find and hard to finish. Ten that work, grouped by what you already have, plus a simple way to pick the one to run this month.
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