The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
68 articles
Affiliate marketing lead magnets that make people buy through your link
Affiliate marketing lead magnets have a different job to normal ones. They have to sit between researching and buying, not just collect an email address.
Read moreLead magnet ideas for marketing agencies that do not give away the whole job
Lead magnet ideas for marketing agencies, built around the one thing that converts: work about the prospect, not a report about the industry.
Read moreLease agreement for land: what to include and the clauses that matter
What a lease agreement for land should include, the high-risk clauses in plain English, renewal and rent review options, and registration checks.
Read moreThe prospect tracker template that survives contact with a real week
A prospect tracker template you can build in ten minutes, plus the two columns that decide whether you ever open it again after week one.
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One page proposal: how to write one that actually gets read
How to write a one page proposal that gets read: the five blocks it needs, the layout that scans in thirty seconds, and when one page is too few.
Read moreProspect and qualify: most teams do it in the wrong order
Most reps prospect and qualify back to front, then wonder why a busy pipeline closes nothing. A practical fix from someone who has done both badly.
Read moreUploading a PDF is a decision, not a step
Uploading a PDF takes seconds. Where you upload it decides whether you can update it, revoke it, or ever find out who read it. How to choose properly.
Read more10 examples of legal contracts, and the clause in each that bites
Ten examples of legal contracts, from service agreements to investor term sheets, with the one clause in each most likely to cause a dispute.
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Stages of a sales cycle, and what to send at each one
The seven stages of a sales cycle, where deals leak between them, and what to send, say, and track to move buyers to the next step.
Read moreHow to follow up after sending a proposal, without nagging
The cadence that keeps a deal alive, what to say at each touch, and how to read engagement signals without reading things into them that are not there.
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