The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
111 articles
Email gated content strategy for B2B
When email gated content makes sense for proposals, reports and walkthroughs, and how to turn a gated document view into a better sales follow-up.
Read moreWhat is a service contract and why it matters
What is a service contract? How it differs from a warranty, which clauses decide its value, and what to check before you sign or renew.
Read moreContent marketing lead magnets: make them extensions, not add-ons
Content marketing lead magnets work when each one extends a specific article. Why the generic site-wide download underperforms, and what to build instead.
Read moreLead magnet inspiration: where to actually look for ideas
Lead magnet inspiration doesn't come from reading more idea lists. It comes from mining the stuff you already wrote, said and sent last month.
Read moreHow to build a lead magnet library that earns its shelf space
A lead magnet library only works if every asset has a job. How to build one, how big it should get, and when to retire the ones that stopped pulling.
Read moreThe lead magnet delivery email, and why most of them waste the open
Your lead magnet delivery email is the most-opened email you send. What belongs in it, a worked example, and the mistakes that cost you the click.
Read moreLead magnet ideas for accountants that pull the clients you want
Lead magnet ideas for accountants built around deadlines clients already worry about, including the one I would build first and the pile I would skip.
Read moreLead magnet ideas for realtors now the buyer conversation has changed
Lead magnet ideas for realtors that beat the free home valuation form, built around what buyers and sellers are genuinely stuck on right now.
Read moreHow to create a PDF with hyperlinks that still work when it lands
How to create a PDF with hyperlinks that survive export, work for screen readers, and tell you more than whether the file was opened.
Read moreEnterprise file sharing, and what you are actually buying
What separates enterprise file sharing from a Dropbox link, what the tiers really cost per seat, and the one job none of them do well.
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