The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
34 articles
Lead magnet ideas for interior designers that get enquiries
Most lead magnet ideas for interior designers are generic style tips. The ones that work filter for budget and start a real conversation.
Read moreLead magnet tracking: what to measure after the download
Lead magnet tracking usually stops at the opt-in. What to measure after the download, and which tools will actually show it to you.
Read moreThe sales prospecting process, stage by stage
A sales prospecting process is the machine you run every week, not the strategy doc. The stages, and the places it usually breaks.
Read moreUpload files without registering, and what that choice costs you
You can upload files without registering on plenty of services. This is what you give up when you skip the account, and when that trade is worth making.
Read moreAdding video to a PDF: three ways, and which one survives contact with a recipient
Adding video to a PDF is easy. Getting it to play on the other person's screen is the hard part. The three methods, and when each one is worth it.
Read moreHow to remove a password from a Word document online (and when you shouldn't)
How to remove a password from a Word document online, what to do in Word itself, and why the upload-it-somewhere route is usually the wrong move.
Read moreThe best way to share files with external users
The best way to share files with external users is a permissions call, not a storage one. Real click paths for Drive, SharePoint and Dropbox.
Read moreSending zip files, and why it keeps quietly failing
Sending zip files feels tidy and usually is not. Where they get stopped, why compression rarely helps, and the link-based approach I use instead.
Read moreZip file hosting: what actually works, and when to skip the zip
A practical look at zip file hosting: the options worth using, what each one costs you, and when zipping your files is quietly the wrong move.
Read moreHow to hyperlink to a page in a PDF (and when it breaks)
Two ways to hyperlink to a page in a PDF: an internal link inside the file, or a #page URL for a hosted PDF. Plus where each one quietly fails.
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