The blog
Insights on document tracking, video walkthroughs, sales follow-up, and turning PDFs into engaging lead magnets.
43 articles
10 example proposal letters for the scenarios that actually come up
Ten example proposal letters, from SaaS pricing to grant funding, with the structure, the persuasion move and the follow-up that fits each one.
Read moreHow to increase sales with smarter follow-up
How to increase sales without more leads: fix response speed, discovery and the proposal that goes quiet. The three leaks, in the order they cost you.
Read moreProspecting in insurance: what actually works when leads cost this much
Prospecting in insurance rewards speed and a narrow niche far more than volume. What works, what wastes money, and what to fix after the quote goes out.
Read morePicking a lead magnet creator (and when you don't need one)
A lead magnet creator is a design tool with a delivery problem attached. Which ones are worth paying for, and when a blank doc beats all of them.
Read moreSecure file exchange without the enterprise sales call
Secure file exchange means two different things depending who is asking. How to pick the right one without buying software you do not need.
Read moreHow to get a video into a PDF file (and why it usually breaks)
Putting a video into a PDF file is easy. Getting it to play for the person you sent it to is the hard part, and this is what actually works.
Read moreAnonymous file hosting, what still works and what it costs you
Anonymous file hosting means three different things and only one of them is easy. What's still running, what died and why, and when you actually want it.
Read moreSecure free file sharing, and what actually makes it secure
Secure free file sharing is real, but most free tools guard the transfer and ignore the link that outlives it. Which ones are worth using, and when.
Read moreWhat is a shared file, and why shared means five different things
A shared file is one other people can reach without you emailing a copy. What that means in practice, and why shared is the vaguest word in your file menu.
Read moreLead magnet ideas for interior designers that get enquiries
Most lead magnet ideas for interior designers are generic style tips. The ones that work filter for budget and start a real conversation.
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